SHIELD: Celebrating the Values at the Core of Sterling’s People Powered Solutions

At Sterling Transportation, we believe that excellence starts from within. The strength of our company comes not only from our services and operations, but from the people who make them possible every day.

That’s the essence of our People Powered Solutions—putting our team and their values at the center of everything we do.

That’s why we’re proud to spotlight SHIELD, our internal employee recognition program designed to celebrate the values that define who we are and how we work together.

What SHIELD Stands For

S – Service
H – High Quality
I – Integrity
E – Excellence
L – Leadership
D – Dedication

These six principles form the foundation of Sterling’s culture. They guide how we treat our customers, support our teammates, and approach every challenge and opportunity.

Recognition That Comes From Within

What makes SHIELD truly special is that honorees are nominated by their peers and leaders. This means recognition isn’t handed down—it’s earned through actions that others notice and appreciate. Whether it’s going the extra mile for a customer, stepping up to lead a project, or consistently delivering high-quality work, SHIELD celebrates the everyday excellence that fuels Sterling’s success.

Living Our Values

At Sterling Transportation, values aren’t just words on a wall—they’re actions we live by every day. SHIELD helps us highlight those actions, remind us what we stand for, and strengthen the sense of pride and unity across our team.

We regularly recognize team members who embody SHIELD values, and in doing so, we reinforce the culture that makes Sterling more than just a transportation company—it makes us a family dedicated to service, integrity, and excellence in everything we do.

SHIELD is a perfect reflection of what People Powered Solutions truly means—because at Sterling, it’s our people who power your success.