Sterling Transportation Bolsters All-Star Lineup with the Addition of Lance Small as Chief Strategy Officer

Sterling Transportation is excited to announce the appointment of Lance Small as its new Chief Strategy Officer. With over 40 years of experience in the transportation industry, Lance brings a wealth of knowledge and expertise to the role.

Small spent the first 20 years of his career in operations at some of the biggest companies in the industry. The last 20 years have been focused on the sales side of the business. His most recent position was Senior Vice President of Sales, where his primary responsibility was commercial strategies leading to accelerated LTL and FTL revenue growth.

In addition, Lance was instrumental in developing programs that improved VP-level leadership intentionality and productivity. He introduced a new application that connected sales and customer service for seamless customer engagement and sales data leverage.

As CSO of Sterling Transportation, Small will be responsible for leading its growth initiatives and executive leadership development. He will leverage his skills and experience to guide future expansion, refine internal processes, and spearhead the company’s commercial strategy.

“Over the past year, we added a number of heavy hitters. Lance is the next critical piece of this dream team,” said Keith Davis, CEO of Sterling Transportation, “He will guide the strategic direction of the company and lead our sales team. Over the past few years, Sterling has been on a mission to be better and bigger. Lance Small will help us do both. His track record of success and extensive experience in the transportation industry will be invaluable to our company. We look forward to his leadership and vision as we continue to grow and expand our services.”

“I couldn’t be more thrilled to join the Sterling family and work alongside the talented team to drive the company’s growth and success,” said Lance. “With my 40 years of industry experience and dedication combined with leveraging Sterling’s 30 years of industry excellence, I am confident that we can achieve purposeful growth.”

Lance’s appointment marks a significant milestone for Sterling Transportation, and the company is confident that his leadership will take the company to new heights. Sterling Transportation is looking forward to the future with enthusiasm, optimism, and a renewed commitment to providing excellent service to its customers.